Bootleg music merch sold from trunks outside arenas dates back to the '70s, '80s, thriving in the '90s with hip-hop’s rise. Independent hustlers would print unofficial merch, offering cheaper, bolder designs. Rap shows saw bootleggers flipping Biggie, Tupac, and Wu-Tang shirts, a lot now collector’s items. Despite tighter security and online releases, the hustle still lives on through pop-ups, Instagram sellers, and vintage resellers, proving these cultures will always be connected.

OUTTATHETRUNK brings that same hustle culture to the digital space, doing the same as the bootleggers in the 90s.